Monday, February 13, 2012

Quote of the Day

“The biggest message [Aetna is] trying to get across [with its new rebranding strategy] is we’re not an insurance company…not a health plan, not a provider. It’s probably as much of running away from something as running toward something….[They are orienting their marketing] toward the consumer end of things, rather than the old-school method, which is a B-to-B model.”
— Joe Paduda, president of Health Strategy Associates, LLC, told AIS's Health Plan Week.

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