“Medicare Part D did a lot to transform patients into health care consumers, and health insurance exchanges will be no different. With narrow [pharmacy] networks coming into play, members have even more questions: ‘Which pharmacy can I go to?’ ‘How much is it going to cost?’ Consumers are going to need engaging, easy-to-use and personalized communications as they take charge of their health care.”
— Jan Berger, M.D., chief medical officer at Silverlink Communications, told AIS’s Drug Benefit News.
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