September 27, 2016
(202) 690-6145 | CMS Media Inquiries
***COUNTDOWN TO OPEN ENROLLMENT 4***
New outreach platforms, better mobile experience, and strong partners will help reach young adults
- National Council of La Raza will engage their 56,600 Twitter followers by hosting a twitter storm supported by the League of United Latin American Citizens targeting young millennial Latinos and immigrants to discuss the value proposition of healthcare.
- The National Action Network, a leading civil rights organization founded by Reverend Al Sharpton, will engage their over 500,000 followers using #HealthyAdulting to reach out to young adults.
- March of Dimes will host a Facebook Chat for its 630,000 followers about prenatal care and preventive services covered as essential benefits under Marketplace plans.
- The Planned Parenthood Federation of America will engage their 837,000 followers in a Facebook live-stream led by the National Latina Institute for Reproductive Health addressing the state of Latina health.
- Tumblr will produce and promote a #HealthyAdulting event that will brand the movement of young adults taking ownership of their health and life choices by gaining health insurance and taking advantage of preventive services and wellness visits.
- My Halal Kitchen will host Facebook conversations for its 1.3 million followers about healthy living, mental and emotional wellness, and heart health.
- Autism Speaks will engage its 217,000 Twitter followers by hosting a Twitter chat on the prevalence of autism among young adults, autism screening as a covered benefit, and additional resources the community can use to get the best care.
- The Department of Defense will include information about the Marketplace in the Transition Assistance Program, Transition GPS (Goals, Plans, Success) curriculum; more specifically, in the Personal Financial Planning module. The program, run through the Defense Transition Assistance Program Office, will inform transitioning Service members about health insurance options for their family, including HealthCare.gov coverage and possibility of qualifying for Marketplace financial assistance. Since this course is continually being offered, many Service members will lose their military coverage outside of Open Enrollment but would be eligible to sign up for Marketplace coverage through a special enrollment period. Approximately 200,000 transitioning Service members, many of whom are under the age of 35, will receive this information annually.
- The Medicaid and Children’s Health Insurance Programs (CHIP) will work in coordination with HealthCare.gov to get more and better information to young adults aging out of these programs at age 19, to others exiting Medicaid or CHIP coverage, and to people who apply for these programs but have incomes too high to qualify. Federal law requires states to transfer these individuals’ account information from Medicaid or CHIP to the Health Insurance Marketplace, but the Marketplace has had limited ability to conduct outreach to this group to date. New this year, the Marketplace will be able to contact millions of these individuals via email and mail, and provide information about financial assistance and Marketplace coverage options during Open Enrollment. Almost half of the individuals in this group are age 18-34. In addition, CMS will be releasing new guidance for states outlining best practices for communicating with individuals leaving Medicaid or CHIP and for sharing information with the Marketplace to facilitate direct outreach and to make it easier for individuals to complete a Marketplace application using information they have already provided to their state Medicaid or CHIP program.