Thursday, August 21, 2014

Study: Facebook pages focused on chronic illnesses significantly for marketing purposes


According to a January 2014 study by the Journal of Medicine Internet Research:

  • 32.2% of such pages are for marketing and promotion.
  • 20.7% of Facebook pages dedicated to disease seek to raise awareness.
  • 15.5% offer Wikipedia-type information.
  • 9.4% of Facebook pages about chronic diseases are used for actual support.
Note: The study was carried out by researchers from Harvard Medical School, Stanford University.


Source: Journal of Medicine Internet Research

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