1. Show Processes - Educate healthcare consumers, put them at
ease and let them know what they can expect
2. Highlight physician advocates - Turn ideas into reality and
know how to replicate physician successes
3. Promote awareness initiatives - There are an abundance of
healthcare-themed days, weeks and months in our world
4. Provide health tips - One in three people seek health advice
through social media
5. Showcase patient testimonials - Emotion cultivates brand
loyalty
6. Showcase products - It’s often difficult to effectively
communicate the benefits of new and advanced technologies
7. Promote an event - Move away from just an invite flyer and
start developing a video that will promote the speakers, agenda and content of
the event
Source: HART
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