“The people who will benefit most from expanded coverage had never heard of [the ACA]. That means we have to be very creative because the traditional sources of information are not going to be sufficient for getting the word out. Over the last couple of months, we have hired a digital team, because a huge piece of the outreach effort is going to be social media. That’s where people get their information now, and we need to make sure that we are getting our message out where people will see and hear it.”
— Rachel Klein, former Executive Director of Enroll America who now heads up the navigator program at Families USA, told AIS’s Inside Health Insurance Exchanges.
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