Sunday, June 23, 2013

Quote of the Day

“People don’t like government; they don’t like government programs….As we positioned our naming and even our branding [of the exchange in Washington state], we had to distance ourselves from the look and feel of what would appear to be every other government program.”

— Michael Marchand, director of the Washington state Health Benefit Exchange, speaking at a recent Financial Research Associates conference on Marketing, Outreach & Distribution on the Health Insurance Exchanges.

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