Ranking of Factor's Importance in Picking Insurance in a Marketplace

According to Rhode Island consumers when deciding what plan to purchase in a simulated marketplace

	Ranked 1	Ranked 2 or 3
Monthly premium you are responsible for	48%	26%
Maximum out of pocket amount	11%	29%
Cost/co-payment per doctor visit	8%	31%
Prescription drug benefit	5%	27%
Individual deductible amount	8%	22%
Family deductible amount	7%	21%
Brand of insurance company	5%	14%
Network access	3%	13%
In-patient hospital benefits	3%	10%
Emergency room benefit	2%	8%

Publication Source: The Wall Street Journal
Data Source: Blue Cross & Blue Shield of Rhode Island