Quote of the Day

“Palliative care could be in place for years after a diagnosis. Too often, patients and their families are never asked by their physician or caregivers how they would like to be treated. And not every patient wants curative therapy. Palliative care, if done right, begins by asking patients what matters to them and their families. Sometimes palliative care is needed to alleviate the effects of curative care.”


Mark Ganz, President and CEO of Cambia Health Solutions — which recently included palliative care coverage in commercial health insurance products it sells — told The AIS Report on Blue Cross and Blue Shield Plans*.