Tuesday, September 16, 2014

58% of healthcare CEOs say social media users are influencing their business


According to a survey by PwC:

  • 24% healthcare CEOs post about their health experiences or updates.
  • 27% comment about their health experiences or updates.
  • 16% post reviews of medications or treatments or doctors or health insurers.
  • 16% share health-related videos or images.
  • 18% trace and share their health symptoms or behavior.
  • 20% join a health-related cause.
  • 28% support a health-related cause.

Note: HRI surveyed 1060 consumers; selected demographics may result in smaller sample sizes.


Source: PwC HRI Social Media Consumer Survey

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