58% of healthcare CEOs say social media users are influencing their business

According to a survey by PwC:

• 24% healthcare CEOs post about their health experiences or updates.
• 27% comment about their health experiences or updates.
• 16% post reviews of medications or treatments or doctors or health insurers.
• 16% share health-related videos or images.
• 18% trace and share their health symptoms or behavior.
• 20% join a health-related cause.
• 28% support a health-related cause.

Note: HRI surveyed 1060 consumers; selected demographics may result in smaller sample sizes.


Source: PwC HRI Social Media Consumer Survey