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Wednesday, September 10, 2014
Quote of the Day
There is a growing level of skepticism about the efficacy of tools to improve behavior. And as a friend of mine at a major carrier says, ‘behavior improvement is not rocket science, it is much more difficult.’ And it’s true. What’s going to motivate you or what’s going to motivate me are likely different things. Similar people have much different health needs....Unless tools [to improve behavior] are tied directly, very linearly to an economic consequence or some other likewise consequence for the participant, then generally speaking you are not going to get sustained, adjusted behavior."
— Jay Savan a partner at Mercer LLC, told AIS’s Health Plan Week
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