96% of respondents
ranked the importance of medication adherence to outcomes at an eight or above
(on a scale of one to 10, with 10 being "extremely important"); but
less than half include medication adherence counseling when prescribing a new
medication.
Source: "Physicians
Rank Rewards and Co-Pay Discounts Equally as Non-Adherence Solutions,"
HealthPrize Technologies Press Release, February 12, 2015, https://healthprize.com/wp-content/uploads/2015/02/Doc-Survey-Release_FINAL.pdf
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