According to the J.D. Power 2015 Health Insurance Marketplace Exchange Shopper and Re-Enrollment (HIX) Study:
- Re-enrolling in the same Marketplace plan is largely due to satisfaction with monthly premiums. More than three-fourths (78%) of re-enrollees keep their plan, while 22% switch plans primarily due to cost concerns such as monthly premiums.
- Re-enrollees primarily use online research while shopping, particularly health plan websites (58%), followed by general online search (51%) and online consumer reviews (29%).
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