Quote of the Day

"No one understands an audience like an audience member. What we know from the Edelman Trust Barometer is that regular employees are among the most trusted sources of information about a company. So leveraging the employees within one's enterprise to tell stories about that enterprise to the public at large or to like-minded communities is absolutely a powerful way to build trust and affinity for brands and companies in today's world."



— Ben Boyd, president of practices, sectors and offerings for public relations giant Edelman, told AIS's Health Plan Week.