Data Shows Private Exchange Customers Select Different Levels of Benefits Than What Employers Had Offered Under Traditional Benefits Model

In 2012, 66 percent of Bloom Health's defined contribution private exchange customers opted to increase their take-home pay by choosing less rich coverage than they had prior to using the Bloom platform - when they had fewer choices and little, if any, decision support. During the same time, 11 percent of Bloom's customers chose to invest in richer coverage than they previously had, and 23 percent chose benefit levels similar to what they already had.

Source: Bloom Health