“The ability [of health plans selling products on exchanges] to cross-sell could be critical, but I don’t see anyone focusing on that. For health insurers [similar to fast-food places that make more money on drinks and fries than hamburgers], dental coverage might be the soft drink and vision, life, and disability coverage the fries. They could be bundled and marketed to add value and increase margins. You might even sell the medical coverage as a loss leader.”
— Joe Wilds, senior vice president of FJA-US, a software vendor that works with insurers, told AIS’s Inside Health Insurance Exchanges.
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