Tuesday, April 23, 2013

What Humana’s CEO has to say about the future of health insurance

Staff Reporter- Business Courier
Apr 11, 2013, 10:58am EDT Updated: Apr 23, 2013, 2:52pm EDT

The health care system of the future will likely come with fewer guarantees, said Bruce Broussard, CEO of Humana Inc.
In other words, rather than offering a health plan, employers will probably begin offering specified payments and telling their employees to buy their own insurance.
“What happened to retirement is probably going to happen to health care,” Broussard told me Wednesday.
The shift, from defined-benefit to defined-contribution plans, is exactly what happened when 401k retirement accounts replaced pensions.
Broussard figures that change will take a decade to kick in fully. Corporations will increasingly use wellness offerings, he said, to differentiate themselves in recruiting.
Questions that insurance companies already face, such as whether their customer is the employer or the individual, will be amplified.
“Our role becomes a role around health more than just the financing of health care,” he said.
Broussard sat for an interview on a visit to the Louisville-based company’s Cincinnati offices.
He took over Humana’s top job on Jan. 1 following a year-long transition plan. He joined Humana in December 2011 as president, a title he also still holds.
http://www.bizjournals.com/cincinnati/blog/2013/04/humana-ceo-health-insurance-will-go.html?ana=lnk&goback=%2Egde_67222_member_232825982

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