This Friday, January 15, 2016 is the last day
for consumers to enroll in coverage through the Federally-facilitated
Marketplace (FFM) to start on February 1, 2016.
The Centers for Medicare & Medicaid Services (CMS) expects heavier-than-normal
traffic at the Marketplace Call Center and at HealthCare.gov this week. We
suggest you contact the Marketplace Call Center during off-peak hours
(generally before 9am and after 6pm ET).
Important deadlines are when
consumers are in the greatest need of assistance and when your help will most
likely lead to enrollment. In addition to your own successful strategies,
please consider the following suggestions for the final days before the
enrollment deadline:
- Make
sure your schedule fits your clients’ needs. Extend your hours so
consumers can get the advice they need, even outside of normal business
hours.
- Email
or call your clients about Marketplace coverage. Reach out to your
clients whether they have expressed interest in coverage
previously or they do business with you in another line of coverage
as Marketplace plans may work for their families. Also, the deadline
motivates consumers who’ve been thinking about getting coverage to
actually complete enrollment.
- Use
social media.
Use social media to remind a larger audience about the enrollment
deadline. You can help persuade people who haven’t previously looked
into getting Marketplace coverage to do so. The deadline can motivate
them to learn more.
- Keep
a hot leads list. You may not be able to keep up with demand just before
the January 15, 2016 deadline, but don’t turn people away. Keep a list of
interested consumers and their contact information and follow up with them
after the January 15, 2016 deadline. They can enroll by January
31, 2016 for coverage starting March 1, 2016.
Remember: Interest is highest and
outreach is most likely to be effective before the deadline, so make the most
of these final days.
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