The Blue Cross Blue Shield Association's new initiative

... under which all Blues plan members nationwide will receive free identity theft protection, "is a nearly worthless solution. It does nothing to protect against the main cause of damage, which is medical identity theft. There are now companies offering tools to prevent medical identity theft, and Blue Cross should be offering state-of-the-art."

— Deborah C. Peel, M.D., founder and chair of Patient Privacy Rights, told AIS's Report on Patient Privacy.