CMS BLOG
http://blog.cms.gov/2016/02/05/open-enrollment-trends-selected-healthcare-gov-statistics-prior-to-the-final-enrollment-deadline/
February 5, 2016
By Niall Brennan
Open Enrollment Trends:
Selected HealthCare.gov Statistics prior to the Final Enrollment Deadline
Data as of February 1, 2016
Open Enrollment ended on January 31 with about 12.7 million Americans having selected plans through Health Insurance Marketplaces, including 3.1 million signed up through State-based Marketplaces and over 9.6 million through the HealthCare.gov platform. This does not include about 400,000 people who signed up on the New York and Minnesota Marketplaces for coverage through the Basic Health Program during this Open Enrollment.
Here’s a look at the progress HealthCare.gov states made during Open Enrollment for 2016 coverage:
The Marketplace continues to grow with more than 9.6 million plan selections for 2016. Over 9.6 million people signed up for health coverage through HealthCare.gov. This includes about 4 million new consumers, which means about 42 percent of those who signed up for coverage through HealthCare.gov for 2016 are new to the Marketplace.
New consumers joined the Marketplace earlier this year. Instead of waiting until the last moment, about 2.4 million or 60 percent of our new consumers signed up for coverage that started on January 1, 2016. Compare that with last year when 1.9 million or 40 percent of new consumers signed up for January 1, 2015 coverage. That means 30 percent more new consumers had coverage that started on January 1 this year compared to last year.
Returning Marketplace consumers are more
engaged. Of the 5.6 million returning consumers in OE3, 3.9 million or
about 70 percent were active returners. This means that a majority of 2015
consumers returning to the Marketplace actively selected a 2016 plan – either
their same plan or a new plan – that met their needs. About 1.7 million or 30
percent of returning consumers were automatically re-enrolled into the same or
a similar plan for 2016. At the end of OE2, there were 4.1 million returning
consumers of which 2.2 million, or 53 percent, actively selected a plan and 2
million who were automatically re-enrolled.
The majority of consumers who actively
renewed their coverage switched plans. Of the 3.9 million active
returners during OE3, 61 percent or 2.4 million switched plans. Last year
during OE2, of the 2.2 million active returners, 54 percent or 1.2 million
switched plans.
*Data compares February 1, 2016 plan selection data with data from February 22, 2015.
Plan selections in the top twenty media
markets grew by 15 percent or more: Looking at larger local media
markets (defined as having more than 25,000 plan selections), Portland, Oregon
had the biggest percentage increase in plan selections between 2015 and
2016, with 24,000 more consumers selecting plans, a 34 percent increase. Salt
Lake City also saw a surge in sign-ups, with 35,000 more consumers selecting
plans for a growth rate of 25 percent.
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