"The whole shift from fee-for-service to value-based health ...

... is occurring now, so that's why provider-sponsored plans are getting energized and why 25% of all hospitals have said they're interested in starting a health plan. A lot of them do start by focusing on the Medicaid or Medicare Advantage population because these are institutions that are well-known in their community, they have a really strong brand and these are their patients.... All those populations that are more retail-focused or consumer-focused are natural targets for a provider-sponsored plan because they don't have to prove who they are."

— According to Bill Copeland, U.S. life sciences and health care leader for Deloitte LLP, and the author of a recent Deloitte study on provider-sponsored plans.