- 61%
     of health insurance exchange consumers say they take into account the
     total costs, not just premiums, when evaluating different coverage options
 - Almost
     40% say they consider brand and total costs when evaluating their coverage
     options
 - 66%
     of health insurance exchange consumers used online tools to compare
     out-of-pocket costs, versus 58% of those with employer health coverage who
     shopped for a policy online and had access to similar tools
 
Source: "Public health insurance exchange enrollees:
Insights from the 2016 Survey of US Health Care Consumers," Deloitte News
Release, May 11, 2016, http://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/health-care-consumers-health-insurance-exchanges.html
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