Friday, May 6, 2016

"People were incredibly grateful for the emotional, spiritual and physical support ...

... support that our [palliative care] benefit provided. These resources are not only available to the person who is managing their illness, but also extend to the individual's family and caregivers — whether they are a Regence customer or not. We were conservative in our initial expectations as consumer demand was double our target projection and customer satisfaction was 94%."
— In an exclusive interview with The AIS Report on Blue Cross and Blue Shield Plans*, Bruce Smith, M.D., executive medical director of Regence Blue Shield, a subsidiary of Cambia Health Solutions, discusses his company's palliative care program

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