Monday, April 18, 2016

Four Current Tips and Resources on Healthcare Social Media Issues


Here's four places to turn for current tips on Healthcare Social Media Issues:

 

1. A Hospital Leadership Guide to Digital and Social Media Engagement: This site provides a range of "how-to" information relating to various aspects of HCSM. In their own words, they state "A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world. You can explore the guide using the topic headers on the right side navigation. Make sure to check back on this page to read the latest of what hospitals and health systems are doing in the world of social media."

 

2. PHI and HCSM -  A Perficient Healthcare Industry Trends Blog on: Court Case That Could Impact Healthcare Social Media in a Big Way. This blog by Melody Smith Jones on April 7th, 2016 tells us "There was a class action lawsuit filed against Facebook and various healthcare organizations including American Cancer Society, Adventist Health System, BJC HealthCare, and the Cleveland Clinic.  The suit claims that PHI was exchanged between Facebook and these healthcare providers without patient consent by way of the code embedded in the website social sharing features." Melody offering points to consider on how you can "safeguard your organization until more explicit direction is handed down by the courts." 

 

3. 4 Steps to Broadcasting Live Video from Your Hospital's Facebook Page. This blog post in the Mayo Clinic Social Media Network by Lee Aase on March 25th 2016 shares a step-by-step approach to using Facebook Live from a Page, and includes applicable screen images. 

 

4. List of Twitter #HCSM Influencers. You can use the Symplur listing to reference and go to the top influencers using the #hcsm hashtag

 

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