Monday, June 15, 2015

5 tips for hospitals in a consumer-driven market


1.    Disclose price and quality information to consumers- Only 25 percent of healthcare consumers obtain cost estimates from their providers

2.    Participate in health plan selection- Hospitals should examine whether or not they are actively communicating with consumers

3.    Work with local policies and regulations- Hospitals should assess how well laws align with their strategies as an organization

4.    Assess value and branding- Hospitals must remember the importance of being a trusted community institution

5.    Look at network contracting- Hospitals that aren't already preferred providers within health plan networks should determine what they must do to be included

Source: American Hospital Association

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