53% of consumers would be willing to pay the cost of a drug ...

... over time instead of all at once, while 17% would not, according to a recent report.

Source: "Top health industry issues of 2016," PwC, based on HRI Consumer Survey, December 2015, http://www.pwc.com/us/en/health-industries/top-health-industry-issues/assets/2016-us-hri-top-issues.pdf