"I go through rural areas and see big billboards for the Cleveland Clinic and Mayo ...

... and that kind of thing where there was not a lot of marketing before. And so as they drain off a lot of the specialty-care business...a lot of these specialists in rural communities are saying 'what are we going to do?' They are looking for ways [such as telehealth] to be in more than one place at the same time."

— Bill DeMarco, principal at Pendulum HealthCare Development Corp. in Rockville, Ill., told AIS's Health Plan Week.