38% Conduct Research Prior to Seeking Out a Physician

Kyruus recently released a report on consumer behaviors when searching for a healthcare provider. Here are some key findings from the study:

·         Prior to seeking out a specific physician, 38% of consumers conduct healthcare-related research.

·         Almost three quarters of these consumers are looking for information about specific physicians.

·         90% of respondents say it is important to confirm that their healthcare is covered by their insurance.

·         A physician's clinical experience with the patient's specific condition was important for 85% of consumers.

·         14% of consumers book appointments through an online resource.

·         Over half of consumers (58%) book appointments through a phone-based resource.

Source: Kyruus, October 26, 2015